Is Toluna Influencers Legit or Waste of Time? (2022 Review)

Toluna Influencers Rating

If you want to get paid to share your opinion, Toluna Influencers is a great choice. It has many surveys and also has an app. You can get paid in cash or gift cards and you can join from 60+ countries.

Toluna Influencers is a survey site that claims you can have your voice heard and get paid at the same time by joining.

But is Toluna legit or a scam you should stay away from?

I have been a member of Toluna for several years now, and I have tested it thoroughly. And let me just reveal right away that it is legit and I have been paid by it many times myself.

However, this does not mean it necessarily is the right option for you.

So if you want to know exactly what the site is about, if it can make you money, and if it is worth your time, keep reading.

In this 2022 Toluna Influencers review, I will give you an inside look, show all the details, and show exactly what you can expect so you can judge for yourself if it is the right option for you or not.

What is Toluna Influencers, and what does the site offer?

This survey panel used to just simply be called Toluna. In 2018, however, it changed its name, so now the official name is Toluna Influencers. However, the website address is still just

You might hear either name used, and many people still just call it Toluna – both names are however referring to the same survey site.

It is, first of all, a survey site, where you can get paid to take online surveys, and it has existed for many years.

In addition to paid surveys, the site offers a number of other ways you can earn money a bit extra but the online surveys is the main earning method.

Below I will go over all the ways you can earn as a member of Toluna Influencers so you know exactly what to expect.

Let me just reveal right away that it is a legit and safe survey site and I have been paid by it many times myself as I will show you proof of later in this review.

This does, however, not mean it will necessarily be the right option for you. Therefore, I will go over everything you need to know in the review below so you can see and judge for yourself.

Option 1 – Toluna surveys:

Surveys are the main way to make money on Toluna. There is a good amount of surveys, and mostly you will have access to at least 5-10 a week, but sometimes also more than that.

Toluna survey center
Toluna Influencers offers a good amount of surveys.

If you do not qualify for a survey (which in my experience does not happen as often on Toluna Influencers as on some other survey sites), you will still get 200 points for having attempted the survey in most cases.

It is a good idea to log in to the site regularly and check, if there are any available surveys for you, as you, in general, will not receive emails when there are new ones.

You will once in a while receive an email when there is a new survey, but most often it is then an extra survey that you cannot necessarily see on the platform. If you receive one of these email invitations, it is best to take the survey as soon as possible as surveys like this often fill up quickly, and often only a limited number of survey takers is needed.

But mostly you will not get email invitations when there are new Toluna surveys available. So to get the most out of the site, it is good to log in regularly.

The surveys on Toluna do in general pay pretty well in relation to the time spent compared to other survey sites. However, how well they pay in relation to your time varies quite a bit from country to country.

But you can always see before starting a survey how much you will get, and how long it will approximately take, and then decide whether you want to take the survey or not.

Also, when you first join, you can fill out some small profile surveys. They will give you some nice rewards from the beginning, and at the same time it will help you being matched to more surveys, so these are definitely a great idea to fill out, and a good way to earn right away.

Just be aware that you will not qualify for all surveys and I know this can be frustrating and it is one of the complaints I have heard about Toluna. But it will happen on all survey sites and also on Toluna.

But having filled out your profile will make it more likely to qualify for the surveys you are offered so definitely a good idea to start by filling those out as soon as you join.

Option 2 – Sponsored polls:

Sponsored polls are polls about a certain topic that you can get 15 points to answer. They are also called quick polls.

Once you log in, you can see if there are any available in the recommended section and in the news stream. You can spot them from the rest of the content by looking for where it says “vote”.

toluna sponsored content
Keep an eye out for the “Vote” polls to earn some quick extra points.

These quick polls give very small rewards, but also only take about 10 seconds to do, and they can even be quite interesting to participate in, as you can also see a statistic about other members’ answers once you have answered.

Sometimes you will find several of these available and other times it will be hard to find any.

One thing I have found is that it often seems like more of these quick polls are available through the mobile app (more about this later), so if you like the polls, this can be worth checking out.

Option 3 – Content creation:

Toluna is not only a survey site but is also trying to be a community, where members can create content and interact. The way you can do this by creating or participating in what is called polls, topic discussions, or battles.

Polls are just short polls, and topics or small discussions where people can express their opinion and interact about a certain topic chosen by the creator.

Battles are where you can make a little battle between two choices to get peoples’ opinion between two things. It could, for example, be beer vs. wine, Superman vs. Batman, apples vs. oranges, etc.

toluna influenceres topic
You can earn by creating your own content on Toluna.

You can earn up to 1000 points for each piece of content you create. This will be rewarded manually as the Toluna team want to encourage engaging quality content.

So if you are good at creating interesting content, this can be a great way to earn some extra points.

Option 4 – Contests:

Toluna Influencers sometimes offers contests.

It can, for example, be a contest to post a photo about a certain topic where a winner is selected, a quick quiz, or other kinds of contests.

They can run for a few days or up to a month and can give you some nice extra cash in your account.

Toluna contests
Examples of contests at Toluna

Once you have logged in, you can see the newest announcements, and see if there are currently any new contests.

They will also be announced and explained further on the official blog of Toluna for your specific country, which you can find a link to at the bottom of their website.

The exact amount of contests depends on the country you live in – some have daily contests, some weekly, and some monthly.

According to Toluna itself, you can also find contests on the official Toluna Facebook page. However, I have personally not seen any contest there for a long time and they are in general not very active on Facebook so not the best place to find the contests, in my experience.

Option 5 – Daily game (Toluna Wheel and more)

There is a daily game on Toluna Influencers called the Toluna Fortune Wheel.

Here you get a daily chance to win some extra points by spinning the wheel.

toluna wheel of fortune
The Toluna wheel gives you a daily chance to win free points.

It only takes a few seconds to do, so if you are on the platform, it is worth just trying your luck.

I do not know statistically how great your chances are of winning, but I can say that it definitely is not impossible to win. I know that as I have won rewards there myself:-)

toluna wheel of fortune win
Proof that you can actually win on the daily wheel – I have won points there myself.

Not huge rewards you will get, but some extra free points by just spinning a wheel is still not bad.

In addition to the Toluna Wheel, there are also other small games you can play at times. The exact availability of these games depends on the country you live in.

Some of the games will reward you with points if you win and others will just be for fun. But they are all free to participate in.

Option 6 – The Toluna Blog:

Toluna has an official blog that can be quite interesting to follow if you are a member of the site. You can find a link to it a the bottom of their website.

It is not as such a way to earn, but it is updated with news often, and this is where you can also see new contests, previous winners, new additions to the platform etc., and see more details about all these things.

So it can still be a good idea to check out the blog once in a while to keep updated about what is happening on the platform.

There is a blog for each country where Toluna is available, so you will only get information on the blog that is relevant and available to you, and in your local language.

Option 7 – Mobile surveys:

As a member of Toluna, you can register your phone number on the site. The advantage of doing this is that you can then opt-in to receive special mobile surveys via SMS.

toluna influencers mobile surveys
You can register your phone number to get access to special mobile surveys.

You should not expect a huge number of extra surveys like this, but there are at times surveys that will be sent via SMS that are not available on the platform.

You can opt out at any time, and Toluna is a trustworthy and reliable company so you should not worry about if they will misuse your number.

So if you want as many earning options as possible, it can be worth considering registering your mobile number. But you will also get plenty of surveys without registering your phone number.

Click to Check Out Toluna Influencers for Yourself

How does Toluna pay you?

The earning opportunities on a survey site are not the only important thing. It is also very important how you will get paid.

On Toluna Influencers, you will earn points for every survey you do. These points can be exchanged into cash for your PayPal account, different vouchers, or products.

The exact gift cards and products you can get will depend on the country you live in.

In some countries, you can now also get paid in Bitcoin but so far this is only in very few countries this is available.

Toluna Payment Methods
Examples of rewards you can exchange your Toluna points for.

As you are earning points and not cash, it can be a bit confusing to figure out exactly how much you get for participating in a survey.

But once you have calculated it once, you will know for the future what the points correspond to in your currency. I have calculated that in dollars, $1 is approximately 3000 points.

This can vary depending on your country and your currency, so it is a good idea to calculate for yourself as well.

Most surveys will give you between 2000-6000 points. Once you have done a survey, you will not be able to see the points on your account right away. You can usually see them the day after, as the result and participation needs to be confirmed before you get your points.

How many points you need to get a payout depends on the country you live in. But usually, it will be around $7-$10 which is a fairly low payout threshold, and it will not take too long to reach with the number of surveys you can find on Toluna.

After you have requested a payout, it can take 2-8 weeks before you get the reward depending on your chosen reward. If you choose a product that needs to be shipped, it will, of course, take longer than cash through PayPal.

Personally, I have been paid by the platform many times. One of the times I decide to record a video with Toluna payment proof and you can see this video below:

So it is definitely possible to get paid through Toluna – like, with any other survey site, you just need to do it with the right expectations and know it will not make you rich.

Be aware that the points you earn on Toluna Influencers can expire.

16 months after you have earned points, they will expire and disappear from your account if you have not used them.

16 months is a pretty long time, and most people will probably also want to cash out as soon as they can. But in case you like to gather as many as possible before cashing out, just remember to not wait too long.

How much money can you make?

It is fairly easy to make enough for a payout or a reward on Toluna. But how quickly you can do it, of course, depends on how often you do surveys, the country you live in, and if you use some of the other ways to earn points on the site.

From where I live, I have calculated that usually, you will spend around 10-15 min. for a survey that gives you 4000 points. That is definitely ok for a survey site. And at the same time, the surveys are often about interesting topics where it is great to have your opinion heard.

You can also create content on Toluna yourself and can get extra points for this. If you manage to make content that will get you a reward, it can be a pretty fast way to make a bit extra, as the polls and questions you can create take very little time to do.

But you will not know before you do it if you will get rewarded. It will give you between 100-1000 points – so if you do use this option, be sure to create something that is interesting for people to participate in.

You can also make extra points by inviting friends to join Toluna Influencers. Once you are logged in, you can see some buttons under your username, where you can share a link with your friends through social media or email. You will however only get 500 points (around 15 cents) for each friend that joins, so this is not a way to make very many points.

Overall, Toluna Influencers can definitely make you some nice extra money on the side to pay for some bills, treat yourself with some extra luxury, or treat someone you care about.

Just remember, like with any other survey site, you should not calculate an hourly pay, and then see if it is worth joining.

Doing surveys will not give you a full-time income online or make you rich – that also goes for Toluna. But it can be a great and easy way to earn some nice extra money and at the same time have your opinion heard.

How to use Toluna Influencers?

To give an idea about how to find your way around Toluna and how to use the site, I have made the short guided video tour below.

I will show you exactly how to navigate and how to use Toluna so you can easily get started if you decide to join after reading this review:

Click to Check Out Toluna Influencers for Yourself

Can you take Toluna surveys on mobile?

If you like to make a bit of money on the go, it is great to join survey sites with a mobile app or that at least are mobile-friendly.

Toluna is one of the sites that have an app, and you can download the Toluna app for Android or iPhone.

toluna app
The Toluna app gives easy access to earning on the go.

It is fairly easy to use, but if you want to use it, I would recommend to first sign up on the website and get familiar with the options here, and then start using the app.

In my opinion, the website still gives the best overview and experience, but the app is great and easy to use, and can be a great addition and a quick way to check up on the options on the site during the day.

Can you get support?

How good support a company has, often tells a lot about that company.

If you should need any help or technical support, I know from personal experience that Toluna’s support is quick at getting back to you. That tells a lot about the trustworthiness of a site.

However, this will be different from country to country as they have different support staff in each country that can help you out in your local language. So it might be different in your country. And from the feedback I have heard from visitors on my website from some countries, it can be quite slow in certain places.

If you have more general questions, Toluna Influencers also has a FAQ section that is pretty thorough and gives answers to a lot of questions. So that is a good place to start and the fastest way to get help.

You are, of course, also very welcome to leave a comment for me below this review if you want any tips.

I can give you a lot of tips as a user, but in some cases, you might need some support from the official site, and then it is good to know that this is possible.

Who can join Toluna Influencers?

Toluna Influencers is available in more than 60 countries, and in the national language in most cases as well. The Toluna app and the blog are also available in most languages. This makes it a very user-friendly site.

The rewards and the amount of points in relation to time can vary from country to country.

I really like that Toluna has specific sites for so many countries. Contrary to many other paid survey sites that mostly have opportunities for English-speaking countries, Toluna has for a lot more countries.

toluna influencers countries
Toluna Influencers has survey panels all over the world in the local language.

You can of course find good opportunities on Toluna Influencers in the US, Canada, Australia, and the UK, but also really good opportunities in countries like India, Singapore, Malaysia, Denmark, Sweden, Belgium, Japan, New Zealand, Russia, UAE, South Africa, Hong Kong, China, and in many more countries.

I cannot list all the countries it is available here but just wanted to give you an idea about how many different parts of the world it is available in. This is one of the big advantages of Toluna, and it is not only available in many countries, but also offers a good amount of surveys in most countries.

In most countries, you can sign up when you are 14 years or older, but this can also vary from country to country depending on the local laws.

Be aware that if you are under 18 years old, any rewards might have to be paid out to a guardian or parent – again this depends on your specific country, but on Toluna's website for your country you can find the exact rules for your country.

Just be aware that you will not be able to do surveys if you are in another country than where you signed up, so you cannot do surveys while traveling.

Final verdict – legit and worth it?

Toluna Influencers is definitely legit – I know this as I have been paid by it many times myself.

This does however not mean it will be the right site for you. So let's finish this review by summing up the pros and cons, so you can get a better overview before deciding to join or not:



  • Good amount of available surveys
  • Easy to use
  • Pays through PayPal
  • Available in many countries and in the local language
  • Great app that makes it easy to earn from anywhere


  • A bit slow to pay out in some countries
  • Support is a bit slow in some countries

Overall I really like Toluna Influencers, and it has many good opportunities and it can definitely be a way to earn some extra cash or rewards.

It is, however, a bit slow to pay out in some countries, once you reached the payout threshold. But if you start using Toluna regularly, you will also start being able to request payments regularly. And then you will often get the money into your account, and then you will not notice the wait anyway.

So overall, Toluna is a good and reliable paid survey site, it has many opportunities, is easy to use, and it is definitely legit and safe, and I have benefited a lot from being a member myself. So definitely one of the survey panels I recommend joining.

How do you join Toluna Influencers?

It is very easy to sign up for Toluna Influencers. You can just click the link below, choose your country, and that will take you to the site, where you have to fill out some basic registration info (takes less than 1 minute).

Once you have signed up, you will receive an email confirmation. Be sure to open this and click the link in the email to confirm your account. Once this is done, you can start doing surveys.

If you have any experiences with Toluna Influencers yourself, feel free to share your experiences below. It would be great to have other Toluna reviews from other users below this review as well and hear about your experiences in your specific country.

If you have any comments or questions, also feel free to leave a comment below, and I will get back to you as soon as possible.

107 thoughts on “Is Toluna Influencers Legit or Waste of Time? (2022 Review)”

  1. Avoid this survey company if you appreciate your time! I have accounts to many similar companies and they respect my precious time. I cash out regularly because I answer honestly and they appreciate it. TOLUNA IS A TOTAL SCUM!! You cant collect 65000 points they want to give you cash because they give very few points for every survey, they screen you out 9 out of 10 times you start a survey, they screen you out even you have completed 90% of the survey, the survey stops suddenly one question before its end (!) and last but not least their points last only 14 or 16 months, and after this point you complete surveys, you earn some points and they erase the points you’ve earned because they expire! Its almost impossible to win a prize! Go elsewhere! There are many survey companies out there that respect of your time and efford!

  2. Hello mikael,

    I had bad experience with Toluna , after being loyal and log in almost everyday , take up the survey and getting paid by paypal for years and then suddenly after my latest redeem they suspend my account with the reason multiple incomplete survey which was never happen before.

    Not recommended , don’t register with them , save your time and register with other survey platform.

    From Malaysia

  3. Their “Toluna Wheel” is a joke. It ALWAYS starts on “BETTER LUCK NEXT TIME” and ends on “BETTER LUCK NEXT TIME”. I have NEVER had any other result. And they are not interested in discussing it.


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