is yougov a scamYouGov is a free survey site, where you can get paid to share your opinions.

But is YouGov a scam or a survey site that can really make you money?

I have been a member of the YouGov panel for a couple of years, and know all the details about this survey site.

In this YouGov review, I will share my experiences with you, give you the plusses, the minusses  and some advice that can be helpful, if you decide to join YouGov.

After reading this review, it will be easy for you to decide, if it will be worth it for you to sign up for YouGov or not.

What is YouGov, and what opportunities does the site offer?

YouGov is a market research company that also has a member panel you can sign up for, and get paid to answer surveys and give your opinion. It has its headquaters in the UK and was founded in 2000, so it has been existing for a while now. You can however also join from many other parts of the world, which I will get into later.

Let me reveal right away that YouGov is not a scam site. It is free to join and use, and I have myself been paid from it several times. That it is not a scam does however not necessarily mean that it will be the right survey site for you to join. But you will know that after getting to know all the details about the site offers. So let’s go over the options.

Paid surveys:
YouGov is first of all a survey site, and it more or less only offers paid surveys as a way to earn. It does however offers surveys quite frequently compared to other similar sites. You will receive an email every time a new survey is available. It can be different from country to country, but on average you can expect 5-7 surveys a week.

The average survey does not take more than 5-15 minutes to answer, and the YouGov surveys pay pretty well in relation to the time spent compared to other survey sites. There are on occasions surveys that will take longer, but then the reward will also be higher.

When you receive an email about an available YouGov survey, you can unfortunately not see in this email, how big a reward the survey gives, and how long it takes. It is however very easy to find out, so you still know this before deciding whether you want to participate in a certain survey or not.  You just click the link in the email, and then you will see how many points you can make and the approximate time. If you decide you do not want to participate, you can just close the window.

A big plus is also, that they almost never send you a link to a survey that you then do not qualify for. And if they do, you usually get another survey instead. Other survey sites could definitely learn from this, as it can be frustrating to click several surveys that turns out not to be available anyway.

The site is quite easy to navigate compared to some other paid survey sites. However, as you receive an email whenever there is a new survey, you actually do not have to navigate on the site itself very much.

See the results of surveys:
YouGov offers is the chance to actually see what your answers in the surveys are used for. Around once a month, they send out a newsletter, where they link to some of the national and international stories where their survey results have been quoted.

It can be quite interesting to see how a survey you have participated in has been quoted and what the result is. This is the only survey site I have found, where you actually get the chance to see the results of the surveys you participate in.

yougov surveys results

On YouGov you can see the results of the surveys they conduct.

You can also find this info on the website, if you do not want to receive the newsletter. On the front page of the survey panel website, there will be a section with the latest results. I personally think this is a great feature and very interesting to see how my opinion is a part of the public debate.

Invite your friends:
In some countries YouGov offers you to earn some extra rewards by inviting friends to join the platform as well. Once you are logged in, you will see a link you can share with your friends, if this option is available in your country.

You will however not get an extra reward jut by inviting friends. If a friend joins through your invitation link, you will get paid a reward once the person has taken a certain number of surveys. In the country where I live, the person has to take 5 surveys, before I would get a reward. The rewards for this will not be huge, and you can only invite people form your own country to join through this link, so it not necessarily a way to make a lot of money, but it also be nice with a little extra points into your YouGov account once in a while.

==>Click to visit YouGov<==

How does YouGov pay?

yougov rewards and pricesYou will earn points for every survey you take on YouGov. These points can be exchanged used for a long range of different rewards.

The exact rewards depends on the country you live in. In some countries you can mainly exchange your points into gift cards or products, but usually it is then some really good options you have, so there will still be plenty of great rewards.

In other countries, you can get paid in cash through PayPal, or prepaid visa cards.

Some places YouGov also have their own lottery, and you can use your points in exchange for chances to win the lottery. The prizes you can win in the lottery can be big, but there are also not big chances that you will actually win. Personally, I prefer just using my points for something where I know what I will get.

When you have completed a survey, you will be directed to YouGov’s website, where you can see how many points you just made, and how many you have in total. So overall the reward options on YouGov are really good in my opinion, but if they fit your preferences of course depends on the exact options in your country, which you have to check out on the website of your country (see link further down).

How much time do you have to spend to make money on YouGov?

Compared to many other paid survey sites, YouGov has decent rewards for surveys in comparison to the time spent. It is easy and quick to participate, as you just click the link in the email they send. You will get your first 100 points just for signing up and taking a very short welcome survey (around 3 minutes).

You can always decide whether you want to participate in a certain survey or not, and you can see the reward and estimated time it will take, before you take a survey.

You will not get rich from taking surveys on YouGov, but that is the case for any survey site. But it has good opportunities and can give some nice extra cash. As it only offers paid surveys, it will of course not have as many daily opportunities as get-paid-to sites like for example Swagbucks or PrizeRebel. But YouGov is super easy to use, and the surveys are about interesting topics, and you get good rewards for your time, so definitely a site worth checking out.

Can you use YouGov in mobile devices?

YouGov can easily be used on mobile devices. This is always an advantage when this is possible on survey sites, as it makes it easy to make money on the go and take a survey, when you have a little extra time during the day.

yougov app

YouGov has an app that makes it easy to take surveys on the go.

YouGov has an app you can download for both Android and iOS and it is very easy to use. You can decide yourself, if you want a notification on your phone when there is a new available survey. which is a great way to find out right away. If you do not like notifications like this, you can just turn this off and still use the YouGov app.

If you join YouGov, I would recommend you to check out the app, as it is a very easy way to take the surveys and get an overview of your earnings.

Who can join?

YouGov is available in most of the world, as you can see on the map below.

yougov world panels

YouGov has panels in many countries.

The light red colors are YouGov Panels, and the dark red colors are YouGov partners. You can click the picture to see a bigger version.

The great thing about YouGov is that the panels are specific panels for each country, so the surveys will in most cases be in the local language, and the surveys will often be about topics that are relevant to the specific country.

How old you have to be to join can vary depending on the country you live in. So you have to check this on your local YouGov website, if you are interested in joining and are not above 18.

How to use YouGov?

If you like to get a visual idea of the site and see how it works, I have made this quick guided video tour.

Final thoughts

YouGov is in my opinion a decent paid survey site, but let’s sum up the pros and cons, so you can get a better overview:


  • Very easy to use.
  • Decent rewards in relation to time spend.
  • Gives the chance to see the results of the surveys.
  • Rarely sends surveys you do not qualify for


  • Not as many surveys as some other survey sites.

YouGov is in my opinion definitely a survey site that is worth joining. It does however depends on the reward options in the country you live in, as they are different from country to country.

It has a good amount of available surveys, but as it is solely a survey site, it does not have many daily opportunities as some other survey sites have. So if you are interested in earning daily, you should also join other survey sites in addition to YouGov. But as YouGov is easy to use and have pretty well paid surveys, it is definitely a site I recommend to join and a site that can earn you some nice extra cash or rewards.

How to join YouGov?

YouGov is very easy to join. Just click the button below and select the country and group you belong to and then fill out the sign up form on YouGov’s website (takes 1 minute). After you join, you just need to do a small intro survey, which only takes around 3 minutes, and you will get a reward for it. So you will start earning right away with the intro survey, and after that you will start being invited to surveys regularly.

If you have experiences with YouGov yourself, have any comments or any questions, I would love to hear from you in a comment below.

YouGov review summary
  • Money/time ratio
  • Frequency
  • Usability


YouGov is a decent survey site with regular surveys. It is easy to use, and you will get an email every time there is an available survey. The rewards are decent in relation to time spent, and in most countries it has some good reward options.

Click to join YouGov

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